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Cases

ENTREPRENEURIAL STRATEGY CASES

The Entrepreneurial Strategy teaching cases are provided below, organized by topic, along with supplementary homework assignments and discussion slides.

These cases were developed solely for the purpose of classroom discussion (with the exception of Getty Images and Netflix; links for purchase are provided below).  They are not intended to illustrate either effective or ineffective handling of an administrative situation, nor as a source of data. Some case details have been adapted to facilitate the learning objectives of the case.  

While our goal is to make this courseware open, please keep in mind this is part of our ongoing research agenda. Kindly let us know before you share these materials with others and cite where appropriate. 

This content was updated August 20, 2017.


lytro.png

Choosing Your Customer:
Lytro

 CaseHomework & Slides 

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Choosing Your Identity:
Clover Food Labs

  CaseHomework & Slides

Entrepreneurial Strategy:
Avatech

CaseHomeworkSlides, & Video


Intellectual Property Strategy:
Getty Images

CaseHomework & Slides

Intellectual Property In-Class Negotiation: Bionym  

Team Bionym, Team GYC, & Slides

Disruption Strategy:
Netflix

CaseHomework & Slides


Disruption Strategy:
Ministry of Supply

CaseHomeworkSlides, & Video

Value Chain Strategy:
Madaket Health

CaseHomework & Slides

Architectural Strategy:
Antiques Platform

Case/Homework & Slides


Final Case 2014:
PillPack

Case & Homework

 

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Final Case 2015:
Beepi

Case, HomeworkSlides

Final Case 2016:
RapidSOS

CaseHomework & Slides


FlashOfGenius.jpg

Supplementary Case (IP Strategy):
Flash Of Genius Negotiation

Team FordTeam Kearns, & Video

leap_motion.jpg

Supplementary Case:
Leap Motion

CaseHomework

airbnb.png

Supplementary Case (Ethics):
Airbnb

CaseHomework

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Supplementary Case:
Skylanders

CaseHomework