Toolkit for entrepreneurs
Strategy for start-ups:
"Many entrepreneurs worry that exploration will delay commercialization. So they go with the first practical strategy that comes to mind ... After working with and studying hundreds of start-ups over the past 20 years, we have developed a framework, which we call the entrepreneurial strategy compass, that allows company founders to approach the critical choices they face in a practical and clarifying way."
Walk through the Entrepreneurial Strategy Compass. This helpful graphic outlines the coherent set of choices underlying each of the four strategies.