Toolkit for entrepreneurs


Strategy for start-ups:

Harvard Business Review, May-June 2018

"Many entrepreneurs worry that exploration will delay commercialization. So they go with the first practical strategy that comes to mind ... After working with and studying hundreds of start-ups over the past 20 years, we have developed a framework, which we call the entrepreneurial strategy compass, that allows company founders to approach the critical choices they face in a practical and clarifying way."


entrepreneurial Strategy compass

Walk through the Entrepreneurial Strategy Compass. This helpful graphic outlines the coherent set of choices underlying each of the four strategies.

Entrep Strategy Worksheet 2017.jpg

test two, choose one worksheet

Put Entrepreneurial Strategy to Work for your venture idea. Use this worksheet to develop alternative strategies for your venture and then Test Two and Choose One.